Empty bar with black stools, hexagonal tiles on the front, wooden countertop, shelves holding various liquor bottles and glassware, television, and pendant lights and the 36 craft beer taps of The Joyce Pub on the far wall.

The Joyce Story

Interior of the cozy Joyce Pub with wooden walls, plush wingback leather and fabric chairs, tables, large windows with views of greenery, and warm lighting.

Just the Joyce

The James Joyce Pub became The Joyce—and with that came a clear focus and a fresh identity.

From the start, The Joyce set out to champion New Brunswick breweries. That commitment grew quickly, eventually reaching 36 rotating taps—the largest selection of New Brunswick craft beer in the province. We visit breweries across the region, build real relationships with the people behind the beer, and host Meet the Maker nights where brewers pour special releases and share their stories firsthand.

The result is something rare: a truly local pub. Our staff knows the beers, the brewers, and even the farms behind what’s on your plate. Being “local” here isn’t a trend or a tagline—it’s a long-standing commitment.

Today, The Joyce stands as proof that sometimes the best way to honour a place is to let it be exactly what it is.


Two glasses of craft beer being held by people at a bar, with a background of liquor bottles. One glass contains amber beer, and the other is dark stout. Both glasses have labels reading 'The Joyce, Local Beer, Local Food.'

In early 2015, we opened the door to 18 draught lines—and a new vision.

While scanning the ANBL keg list, something jumped out: New Brunswick breweries. Some familiar, some brand new, all full of potential. That moment sparked a shift that would shape everything that followed.

Next came the beer

Wall of craft beer taps and wood shelves with beer and wine glasses at The Joyce Pub.

We rebranded simply as The Joyce and committed fully to showcasing New Brunswick products and creators.

By 2018, we had expanded to 36 taps, briefly boasting more draught lines than the province had breweries. While we can’t pour them all at once anymore, our taps rotate constantly—ensuring there’s always something new, local, and worth talking about.

Then CAME THE SHIFT

And today, The Joyce is one of New Brunswick’s most loved craft beer pubs.